Introducing Mile-O: Your Ticket to Effortless Travel Planning and Unforgettable Adventures
Welcome to Mile-O! Our mission is to provide you with a seamless, enjoyable, and personalized travel planning experience. With our user-friendly interface, you can effortlessly navigate through the trip planning journey, leaving behind the stress and frustration typically associated with organizing a trip. Say goodbye to endless spreadsheets and confusing logistics – Mile-O is here to make your travel planning a breeze.
Our app offers a range of features that cater to your unique needs and preferences. Create customized itineraries that perfectly align with your interests and schedule. Discover exciting excursion recommendations tailored to your destination and travel style, ensuring you make the most of your time away. For those traveling with friends or in groups, Mile-O has you covered. Collaborate, share ideas, and allocate tasks through our group planning feature. With cost-splitting capabilities, organizing expenses becomes a breeze, ensuring a smooth and fair financial arrangement.
At Mile-O, we're committed to enhancing your travel experiences. Our goal is to help you make lasting memories and enjoy every moment of your trip, without the stress of intricate planning details. Let us handle the logistics while you embrace the joy of exploration. Join us on this journey and discover the beauty of seamless travel planning with Mile-O. It's time to embark on your next adventure with confidence and ease.
My RolE
Timeline
Tools Used
UX/UI Designer
UX Researcher
Information Architect
4 weeks
Figma
Adobe Illustrator
IOS kits
Mile-O represents the culmination of my capstone project, embodying a seamless and personalized travel planning experience. Our user-friendly interface streamlines the trip planning process, minimizing stress and frustration. With customized itineraries, excursion recommendations, and group planning with cost-splitting capabilities, Mile-O caters to the unique needs of individual travelers and groups. Our app enhances your travel experiences, allowing you to focus on making memories and enjoying your trips rather than getting lost in planning details. Join us on this groundbreaking journey and discover the beauty of effortless travel planning with Mile-O.
Discover
Planning a trip can be a complex and time-consuming task, often involving multiple platforms and services to research destinations, book accommodations, arrange transportation, and find suitable excursions. In addition, coordinating travel plans and expenses for groups can be particularly challenging. As a result, travelers may experience stress and frustration during the planning process, which can ultimately detract from the overall enjoyment of their trip. There is a need for a comprehensive, user-friendly travel planning app that streamlines the entire process, offers personalized recommendations, and simplifies group planning and cost management.
The Problem
The Solution
Our travel app aims to provide a seamless, personalized planning experience for users. With a user-friendly interface and customized features such as itineraries and excursion recommendations, we aim to minimize the stress of trip planning. Our goal is to enhance travel experiences, allowing users to focus on making memories and enjoying their trips.
Competitive Analysis
I performed a competitive analysis, understanding our competitors' strengths, weaknesses, opportunities, and threats. This information guided my project, highlighting the necessity for excellent itinerary management, enhanced offline functionality for travelers with intermittent internet, and expanded destination-specific content with in-app booking options.
Survey results
How often do you travel for leisure purposes?
Have you ever planned a group trip?
What challenges have you experienced when planning your trips?
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Finding suitable accommodations - 14 resp 48.3%
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Creating a customized itinerary - 13 resp 44.8%
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Navigating multiple travel services and platforms - 13 resp 44.8%
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Managing group travel plans and cost - 12 resp 41.4%
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Finding and booking excursions - 8 resp 47.6%
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Booking flights and transportation - 6 resp 20.7%
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Other (please specify) - 0 resp 0%
I surveyed various mediums to understand the needs and challenges of Mile-o users. The insights gained revealed that users, mainly women, travel for leisure 2-3 times a year, requiring significant itinerary planning and personalization. A noteworthy 93% have organized group trips, suggesting a need for travel apps with features such as shared calendars, group chats, activity polls, and expense tracking. The key challenges faced include locating suitable accommodations and crafting tailored itineraries. These findings underline the importance of continued user-focused development in our pursuit to make Mile-o the go-to platform for intuitive and personalized travel planning.
User Interviews
Understanding our Users
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Budgeting and planning ahead are essential for international travel.
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Accommodation type, price point, and social media influence travel decisions.
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Booking directly with hotels or travel agents is preferred by some.
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Shared expense platforms help with group travel challenges.
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Safety, customs regulations, and transportation reviews are important considerations.
User Persona
"The world is a book, and those who do not travel read only a page." - Saint Augustine
Tiffany Lane
Tiffany, a 35-year-old freelance writer and avid traveler, seeks a personalized, hassle-free travel planning experience that saves her time and energy.
Needs: She desires a streamlined, user-friendly app that provides group travel planning features, personalized recommendations, and affordable travel deals all in one place.
Pain Points: Tiffany has struggled with booking suitable accommodations, flights, transportation, and excursions in the past, leading to stress and frustration.
Ideal Experiences: She hopes to find an app that can facilitate group travel planning and offer cultural information and tips about her destinations for a smoother and more enjoyable travel experience.
Customer Journey Map
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I also used journey mapping to understand our users, highlighting their tasks and strategies deeply. This crucial tool illuminates the user's experience, allowing me to customize our service to their needs more effectively.
Define
User Stories and User Flows
User stories and user flow are crucial for the Mile-o app, as they allow us to understand and anticipate our users' needs, thereby creating a more intuitive and satisfying travel planning experience.
Feature Analysis
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Centralized booking and payment
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Social Media Integration
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CDC Government guidelines
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Group Planning
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Destination Research
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Activity Planning
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Cost savings
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Customizable trip itineraries
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Interactive maps with popular destinations
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Group Chat Functionality
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Daily Recommendations
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Integration with other travel services
Information Architecture
Card Sorting
sketches
Wireframes
Develop
colors
Logo
Branding
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The branding was instrumental in bringing the Mile-O app to life.
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Photography
Secondary Logos
High Fidelity Mockups
Clickable Prototype
Deliver
Usability Test
Usability Report
Methodology:
Six participants were selected to complete tasks using the Mile-o travel app in a usability test. Each participant was asked to complete a series of functions related to sign-up, itinerary planning, AI Itinerary Planner, and social media sharing. Participants were encouraged to comment and provide feedback on the app's usability as they worked through the tasks. Findings were recorded to later analysis.
Findings:
Overall, participants found the Mile-o travel app user-friendly and easy to navigate. In addition, they appreciated the app's clean and simple design, making it easy to find the needed features. However, some areas of improvement were identified:
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Itinerary planning: "I could not complete the task because there was no visual representation of the input when clicking the text field."
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AI Itinerary Planner: "I completed the task due to trial and error, but an onboarding process may be needed to better understand the where the Chat AI button is."
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Social media sharing: "I could take a photo and add a caption, but I could not understand the itinerary, and when I tried to go back, it brought me to the Itinerary page and not the previous new post screen. It made the process frustrating, and I gave up."
Changes Made:
Text input was added as a visual representation that text was input.
The prototype has been edited, so the screens are inline and going to the correct pages.
Conclusion:
Overall, the Mile-o travel app was user-friendly and easy to navigate. However, some areas of improvement were identified related to itinerary planning, AI Itinerary Planner, and social media sharing. Implementing these improvements would enhance the app's usability and overall user experience.
Insight
What did our users say?
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A centralized hub helps in group travel planning.
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Social media platforms like Instagram significantly influence destination research and selection.
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Group chat is a common method for planning group travel and sharing information, but keeping track of expenses and payments can be challenging.
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There is a need for a travel app that integrates social media, provides detailed information about destinations, and offers personalized recommendations and affordable travel deals.
What we created?
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Mile - o facilitates group travel planning, expense breakdown, and messaging.
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Mile - o enables our users to share their experiences and embark on numerous journeys.
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Mile - o provides AI-powered tools for personalized itinerary planning.
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Mile - o enables seamless booking for a hassle-free travel experience.
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Mile-o offers an intuitive, customizable itinerary planning feature designed to enhance your travel experience.
What's Next?
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An onboarding process
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Provide comprehensive destination information, including local customs, regulations, and safety precautions.
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Additional Voting Polls within the messages
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Software Development
